Retail
Use data driven insights to inform and support your retail mix, leasing and marketing strategies
Gain insight into who your customers and competitors are, and the unique commercial ecosystem within which your retail precinct or shopping centre is located
Clarendon Centre
Propella.ai generated highly beneficial insight into retail customers that helped bringing in business for our clients retailers
The Clarendon Centre is located only 1.5kms away from the CBD in the heart ofClarendon Street, South Melbourne. The centre comprises 4,600 sqm of retail space, including a Coles supermarket, 23specialty stores and a Medical and Allied Health centre.
Propella.ai was able to assist Clarendon Property Group to:
- Pinpoint the times and days of highest and lowest traffic, and why, to determine when promotions, events or activities should be carried out at the centre
- Determine how locals currently utilise the centre in comparison to competing centres, to inform strategies on how to improve customer loyalty over nearby competitors
- Understand the psychographics of their customers to determine what kind of customers they should be targeting, and in what areas
- Determine what amenity and services they should be incorporating into the centre to attract these target customers, based on their preferences and attitudes
Informed by Propella.ai’s human-centric data insights, Clarendon Property Group has been repositioning and enhancing the experience at Clarendon Centre with diverse new and refurbished offerings including:
- Coles Local
- Betty’s Burgers
- SanChurro Clasico Chocolateria
- Future Canteen
- Miss China
- Huy’s Kitchen
- Etto Pasta Bar
- Renovated Dining Area
Vanessa Brown, Head of Marketing
Clarendon Property Group
Our Client
Clarendon Property Group has been at the forefront of commercial property management and development for over 30 years.
Since the early 1980’s, CPG has had a strong track record in acquiring, owning, developing and operating shopping centres, commercial buildings and hotels throughout Australia.
